Lights! Camera! Branding? Yes, part of your brand and your company’s “vibe” is you. Even for founders who take a more laissez-faire approach, eventually, whether it’s to speak at an event or do a podcast, you will need a personal brand – this includes a professional headshot.
When it comes to advice for supporting your individual brand, we turned to the talented and lovely Eldeen Annette. She has been photographing professionals since 2012 at her studio in Erie, Colorado. Even SYBS’ own owner, Ellie Davis turns to her for headshots and photography support. Eldeen was kind enough to provide some tips of the trade; she shares, “your image should represent your brand by how it communicates to your clients. The expressions in your headshots, poses, outfits, backdrop, and lighting should all be a reflection of your overall branding.” Stick with us below to learn more from Eldeen before saying “action”!
Picture perfect: Having a professional headshot is the first step in developing your business image. Eldeen pointed out that a poorly-lit or badly composed image will communicate vibes to your client that you don't want: unprofessional, unfriendly, or boring. The headshot could be their first impression of you, especially in our more virtually based world.
C’mon sunshine: When choosing a headshot photographer, be sure to look for one with extensive lighting experience. “Naturally-lit photos can be great, but only when the photographer knows how to use the sun to your advantage. For the best experience and results, your photographer should have several years of experience, and should specialize in headshots”, Eldeen says. Some good questions to ask your photographer when inquiring are: How long have you been a headshot photographer? Do you have studio lighting?
What not to wear: What you choose to wear for your branding headshots is especially important. Choosing an outfit that speaks to your personality, business, and brand, and that you feel confident in, is very key. Eldeen’s tips here: Avoid pastel colors like light yellow or light pink, as these tend to wash out skin tones. Make sure your outfit doesn't have any tiny patterns, stripes, or ribbing, as these patterns tend to confuse the camera lens. AND, keep those wrinkles at bay by hanging clothes until your shoot.
“Wow” factor: Just like your logo or web design, there needs to be something that pops. Professionals need a headshot that wows so that your audience wants to look a little longer and learn more about what you do. A photographer should capture that sparkle in your eye or the warmth of your smile to tell your clients a bit more about you.
No flying solo: Team headshots allow the personality of the company to really shine. Eldeen points out that each team member should have a headshot in addition to your team shots (in the same backdrop and lighting scenario) so that the message of your company remains consistent. If your company tends to have some turnover, consider a team shot where everyone is photographed individually, then composed together as a "team" in photoshop. That way, when someone leaves your team (or joins), it's easy for your photographer to add or subtract team members from the group shot. This is such a smart tip!
Now, we are feeling inspiration for fresh images too! Of course, an SYBS designed logo and brand strategy is always suggested but investing in your personal brand with a comprehensive set of images is the perfect addition. People tend to work with people they like; could be charisma or a charming smile. So, go schedule those new headshots and get ready to Say Yes to more success…
Learn more about Eldeen’s work at http://EldeenAnnetteHeadshots.com