Your website is like a virtual storefront. It communicates your brand image and informs visitors about your products and services. Your website must also conform to specific SEO standards and work correctly behind the scenes. A quality website that converts requires a strategic approach that includes the proper technical elements, quality content, and modern design appeal.
At Say Yes Business Solutions, we work with business owners to create websites that achieve your business goals. We’ll help you avoid common website mistakes to position your business above the competition.
Resolve Common Website Mistakes
Business owners are experts in their fields. However, today’s business owners feel pressured to excel at social media, branding, and website development. With all that pressure, making mistakes on your website is easy. Here are a few ways to improve your website for better results.
Keep It Clean and Clutter-free
A messy or cluttered webpage is hard to read. Stick to simple fonts in easy-to-read colors. Also, leave plenty of whitespaces and break up the page with images, headings, and text boxes.
The goal is to build a website that looks attractive while also delivering valuable information about your business in a way that is quick and easy to consume.
Simplify the Menu Choices
Over time, web pages grow as the business grows. The menu bar at the top of the website can become crowded with confusing or excessive options. Your visitors may feel frustrated when trying to navigate.
Instead, avoid jumbled menus. Pare down the menu to the essential items. Most businesses benefit from including a homepage, product or service page, about us page, and contact page.
Maintain Your Brand Image
Personalize your webpage to match your brand image. Include branded photos and graphics. Also, create unique content that sticks to your brand voice.
When someone visits your website, they should immediately know it’s your business. Ensure you communicate a consistent brand across all channels, including your website.
Fix the Backend of Your Website
Even if your website looks great, it needs the proper technical structure. Often websites have broken links that direct to a 404 error. When a potential lead takes the next step to click a link, you need it to work.
Also, index your website for Google to scan. Otherwise, you won’t achieve the desired search results. Business owners frustrated with their search rankings have often missed this step.
Direct the Action
Once a lead visits your website, you want to make it easy for them to take the next step. Provide links to your social media, include a contact form, and communicate a clear call to action (CTA).
Keep your CTA clear and consistent. Providing conflicting directions may frustrate or confuse your audience. Use CTAs like “Contact Us,” “Shop Now,” or “Sign Up.” Don’t let them leave your website without an invitation to act.
Take Your Website to the Next Level
Make your website great with help from Say Yes Business Solutions. We know it’s a challenge to navigate technology. But we love helping businesses transform their websites.
Let us help you fix website mistakes and take your business to the next level with an effective digital marketing strategy. Contact us today to schedule a consultation.